AI is evolving Point of Care marketing from static touchpoints into dynamic, insight-driven pathways to care. This session explores how AI is reshaping the patient journey from both the provider and patient perspectives. Experts will discuss how AI-driven clinical decision support improves safety and precision at the point of care, and how dynamic, personalized education tools—like patient-friendly summaries—enhance understanding and engagement. Attendees will learn where AI is having the greatest impact today and what it means for the future relationship between patients and providers.