Tara Sparks is the Director, Paid and Earned Media at Novo Nordisk, where she is dedicated to creating a
consumer-centric, modern media strategy. With 15+ years' experience in global marketing strategy and
data-driven media investment, Tara leverages her expertise to drive growth and engagement.
Before joining Novo Nordisk, Tara served as Executive Director of Global Media at The Estée Lauder
Companies, overseeing media and creator strategy with global brands and regional partners. Her
initiatives included deploying new capabilities based on industry trends and establishing frameworks to
support innovation and optimization in marketing efforts.
Earlier in her career, Tara honed her skills in consumer engagement and content strategy at Martha
Stewart Living Omnimedia, Condé Nast, and AOL.