Andrew Burkus is Senior Director of Thought Leadership at IQVIA Digital, where he leads partners with clients on the strategic initiatives that help shape the future of healthcare marketing. With more than 20 years of experience in data and analytics- the last 15 of those within healthcare- Andrew focuses on guiding organizations through the evolving landscape of commercial strategy, leveraging data, AI, and human insight to support smarter, more meaningful engagement across the healthcare ecosystem.
A recognized industry voice, Andrew has delivered keynotes and presentations at leading events including Digital Pharma East, SXSW, and DTC National, and is a featured contributor at IQVIA’s annual Digital Innovation Summit. He also hosts IQVIA Digital’s podcast series, where he engages senior leaders across pharma, media, and technology to explore how data-driven personalization can improve health outcomes.
Andrew works closely with healthcare brands, agencies, and innovators to help them navigate complexity, anticipate market shifts, and build smarter, more resilient commercial strategies. His mission is to elevate how the industry connects with patients and providers- driving meaningful engagement through precision, empathy, and purpose.