Mark Boidman is a Partner and Head of the Media & Entertainment Group at Solomon Partners, an investment banking division of Natixis headquartered in New York. Mark has more than 25 years of experience in public and private mergers, acquisitions, divestitures, leveraged financings, private placements and restructurings. He advises companies across the media and technology sectors, including digital media and media services. Mark is recognized for his expertise in advertising and marketing services-based businesses, mobile, in-store media, retail tech, event tech, Pro AV and enterprise software/tech, and Out of Home (OOH) media. He is the author of two books: Times Square Everywhere, an analysis on how digital and mobile media are changing the media industry and Digital Sign Language, which explores tech transformation in media, including professional AV, on-premise and in-store media.