Pharmacies represent a uniquely powerful patient touchpoint. This is where prescriptions become reality, questions get asked, and directions on medicine adherence are understood. Learn why pharmacy point of care is a proven and effective advertising medium delivered in a safe and trusted area for patients. Assisted by tailwinds of increased programmatic integration, AI disruption benefitting out of home / in-store media and staggering growth from the broader retail media advertising bucket, the category is poised for near-term and sustainable growth. In this presentation you will get the latest market data and KPIs, as well as recall rates and pricing comparisons.