A Day of Healthcare Marketing Innovation

The annual POC NOW Summit unites 350+ leaders across healthcare, pharma, and media to explore the rapidly evolving Point of Care ecosystem. In 2026, the theme is Pathways to Care: Turning Point of Care Engagement into Impact.

This year's program demonstrates how Point of Care acts as the connective tissue of the modern healthcare journey—aligning patients, providers, and care teams to deliver meaningful, measurable outcomes.

If you influence healthcare marketing strategy, innovation, or investment, this is your summit.

Agenda updates will be released soon. 

Why Attend

See how POC messaging and technology strengthen patient-provider connections across every care setting.

Experience evidence-based insights paired with real patient and provider stories that prove how POC interventions drive behavior change.

Hear what's accelerating momentum in Washington, shifting budgets, and driving innovation across the POC ecosystem.

Build relationships with pharmaceutical decision-makers, agency strategists and POC media partners

"POC NOW is, year in and year out, one of the smartest events I attend."

POC Excellence Awards

Celebrate the work that’s transforming Point of Care. From breakthrough campaigns to standout industry leaders, the POC Excellence Awards spotlight the ideas moving Point of Care marketing forward—and the people who make meaningful patient impact possible.

Winners will be announced live at the 2026 POC NOW Summit.

Hotel

Stay close to the venue at our preferred hotel, featuring a special group booking rate for Summit attendees.

Dream Downtown, by Hyatt
355 W 16th St
New York, NY 10011
United States

About Pier Sixty

Get ready for an unforgettable Summit experience at Pier Sixty. Explore location details, access points, and everything you need to plan your day.