With almost 30 years of experience, Alex is a seasoned media veteran in both traditional and digital media.
He first found his passion helping patients find therapies that could help better themselves when he joined
Publicis Health media 10 years ago. 4 years ago, Alex joined Bayer Pharmaceuticals as part of the initial
team to inhouse all of Bayers media capabilities, developing processes and relationships from the ground
up Throughout his career he has played a pivotal role in shaping strategic campaigns that drive brand
success, combining creativity, integrating new technologies, and leveraging his deep industry knowledge
to deliver impactful results. With expertise in multi-channel marketing, and his focus on developing media
strategies that are right for the brands objectives, Alex has led high-performing teams and collaborated
with top pharmaceutical companies to launch and promote life-changing treatments. Alex has also taken
his passion to help patients to the next level by volunteering as a firefighter in his local community.