Joy Joseph is Executive Vice President of Analytics at MedFuse. He is a data science and analytics leader with over 20 years of experience spanning marketing analytics, performance measurement, audience insights, and marketing automation.

Joy brings deep expertise in predictive analytics, including marketing mix modeling, attribution, and experimental design, with experience across Healthcare and Life Sciences, CPG, Financial Services, and Retail. At MedFuse, he helps Life Sciences marketing organizations unlock greater value from their programs through data-driven campaign analytics and advanced measurement frameworks. Previously, Joy served as Chief Data and Analytics Officer at Initiative and HealixGlobal (IPG/Omnicom), Managing Partner for Data & Analytic Services at GroupM (WPP Media), SVP of Analytics at IRI (Circana), Vice President of Products and Research at Citibank, and Product Manager at MMA (IPSOS-MMA).