This panel brings frontline healthcare professionals together to examine how recent shifts in health information access, care team dynamics, technology, and patient expectations are transforming the Point of Care—and what that means for pharma marketers seeking to create meaningful, outcome-driven engagement.

Building on insights from Candid Conversations, this discussion explores how POC functions as a connected pathway—linking education, decision-making, adherence, and trust across patients, providers, and extended care teams. We’ll address the key question - what barriers to care do patients and their providers experience that pharma can help alleviate?