Point of Care communication is one of the only remaining environments where credible health information reaches patients without competing against misinformation, bots, and social media noise. Yet, too often, the industry fails to consider the waiting room from the patient’s point of view. There, companies aren’t competing with each other. They’re competing for attention with the patient’s phone and their anxiety.

Matthew Zachary and Jen Singer, cancer survivors and authors of We the Patients: Understanding, Navigating, and Surviving America’s Healthcare Nightmare, meet for a “fireside chat” to challenge industry assumptions and reframe Point of Care as a rare opportunity to address the current credibility crisis in health communications.